Rickey Zito, a hair colorist from Gonzales, Louisiana started showcasing his work Instagram in 2013. He quickly became one of the top colorists in the country, winning two awards at the 2015 Behind the Chair event in New Orleans.
Zito contacted us to film a color tutorial, the challenge was incorporating product placement for two brands sponsoring the video. Zito’s goal was to get high views and new followers.
The entire process was filmed at Head Rush Salon. With more than 6 hours of footage, we went to work.
Sound design was a major part of this videos success. Custom sound effects were used to pull viewers into the video. One thing that made this video stand out was the use of sound design to combine a creepy lullaby and epic trailer for a spooky, Halloween feel.
We would LOVE to learn more about your business and video project.