Instagram Marketing

 
Concept Development

Rickey Zito, a hair colorist from Gonzales, Louisiana started showcasing his work Instagram in 2013. He quickly became one of the top colorists in the country, winning two awards at the 2015 Behind the Chair event in New Orleans.

Zito contacted us to film a color tutorial, the challenge was incorporating product placement for two brands sponsoring the video. Zito’s goal was to get high views and new followers. 

Instagram Marketing
Videographer Joseph Lockwood from Baton Rouge Filming a Viral video for Rickey Zito
 
The Process

The entire process was filmed at Head Rush Salon. With more than 6 hours of footage, we went to work.

Sound design was a major part of this videos success. Custom sound effects were used to pull viewers into the video. One thing that made this video stand out was the use of sound design to combine a creepy lullaby and epic trailer for a spooky, Halloween feel.

 
The Process
The entire process was filmed at Head Rush Salon. With more than 6 hours of footage, we went to work. Sound design was a major part of this videos success. Custom sound effects were used to pull viewers into the video. One thing that made this video stand out was the use of sound design to combine a creepy lullaby and epic trailer for a spooky, Halloween feel.
 
Results
Rickey absolutely LOVED the video. the video was posted to instagram the day before halloween. After 3 days the video was viral. It had been shared (reposted) countless times, between two of the instagram accounts it had over 1 million views, close to 40,000 likes, about 2 thousand comments and he gained over 25,000 new followers. It was a great experience and we cant wait to work on the next one.
Instagram Marketing with Hair God Zito aka Rickey Zito

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We would LOVE to learn more about your business and video project.

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