Cupcake Allie is a local Baton Rouge Bakery that specializes in cupcakes. They were looking to get more exposure on social Media with video and Beyond Media was wrapping up a video project with a local food prep company, they knew the owners and saw the short clips and pursued doing the same for their business.
Social media is a huge part of cupcake allies marketing and videos were going to be the icing on the cupcake.
The goal was to create content that looked so good it would make you stop scrolling your news feed. At the end of each clip we used their logo for branding. We took the existing logo file and separated it into photoshop layers, then used those layers to custom animate the logo for each clip. This gives it the viewer a smooth transition from the video to logo
For this project we did the filming on location at cupcake Allie.
They loved the video clips. We provided versions for Instagram and Facebook. The videos did extremely well in views, likes, comments and shares. The cool thing about product clips is you start to build a video library and have a steady stream of social media content.